Poor Diet Leads to Early Death
Never has it been more important to educate people about the food and lifestyle choices they make. Last year The Lancet reported that one in 5 deaths could be attributed to eating a poor diet and that one third of early deaths from disease such as heart disease and cancer could be prevented by eating the recommended 30g of fibre per day.
We are now learning of the link between being obese or excessively overweight increases of the risk of severe illness and death from COVID-19. One study found that for people with a BMI of 35 to 40, risk of death from COVID-19 increases by 40% and with a BMI over 40 by 90%, compared to those not living with obesity.
Making Better Lifestyle Choices
The Government is now on a campaign to get people to make better food and lifestyle choices. This is something close to the heart of TrooFoods Co-Founder, Helenor Rogers, “For the past 2 years we have been helping educate and inspire people to choose healthier options, but you need to make it simple, easy and convenient”.
Troo helps educate people about gut health through its website blog, newsletter and through social media – aiming to make the ‘scientific mumbo jumbo’ less complex and easy to find and understand.
Research shows the clear link between gut health, fibre consumption and obesity. There is proof that certain gut bacteria and bacterial diversity can impact your likelihood to become obese – resolved by eating a gut healthy diet, with plenty of fibre from different sources. There is even more evidence that eating lots of fibre (especially soluble fibre) makes you feel fuller and so less likely to eat between meals.
An example of the Troo work is their take on the Bristol Stool Chart – “How Troo is Your Poo?” using humour to get people to think and talk about their digestive health. “Our Troo Poo Chart has been a great success” says Helenor “It really helps break down barriers and encourages people to think about their digestive health and their diet”.
Inspiration come in 2 ways – through the delicious, convenient and healthy Troo products (Troo Granola, Troo Porridge and Troo Spoonful of Fibre Inulin Syrup), and through recipes and serving suggestions and lifestyle hacks found on the Troo Blog and social media.
“Everything needs to be quick and easy and straightforward” says Helenor – “for example our breakfasts are ready in minutes and our Troo Chocolate Cookies recipe uses just 3 ingredients to make a perfect and healthy treat”.
Trooly Scrumptious Breakfast
Troo breakfast cereals and syrups can be purchased in Sainsburys, Holland & Barrett, Ocado and Waitrose and through the Troo website.
To help busy people avoid either skipping breakfast or making unhealthy choices, Troo has developed the Ultimate 5 minute Breakfast Bundle, providing breakfasts for a month alongside speedy serving suggestions – available exclusively on their website.
Working With Nutritank
Whilst brands like Troo can aim to educate and inspire; consumers can be sceptical and need reassurance. They look to health professionals for advice – especially with regards to ‘new’ products and diet & lifestyle recommendations. “We love the purpose behind Nutritank” says Helenor, “ it is essential that medical and healthcare professionals have the tools to advise and inform their patients to live healthier lives – they are a crucial part of the education and inspiration process”.