The Gut Stuff was born in 2017 by us – co-founders Lisa and Alana Macfarlane (The Mac Twins) as twins are a great constant for medical research and we became the “chief guinea pigs” for Prof Tim Spector and the Twin Research department at Kings College, where we discovered that despite having 100% the same DNA we only have 30/40% the same microbiota, which could explain why our bodies behave so differently – if we can’t be sold the same diet/lifestyle, no one can.
We made it our mission to bring the exciting information we were learning, to the masses (not just the “wellbeing aware” middle classes) and we have since made www.thegutstuff.com the global millennial thought leader in the space. We knew as people devoured the information that they’d want to know which products to bring into their lives that were both efficacious, delicious and affordable, so we set up an online shop and created “gut diaries” , “gut started boxes” , information downloads and lots more to come in 2020.
Our team are not ones to deliver their message along the same pipeline of nutritional advice that has come before them, and we;’ve done all sorts of wild campaigns, taking over tube stations no less…
Our team has a fearless approach and aim to put EDUCATION first, in order to create a category, we must get people to believe in it and ignite not only a curiosity but a passion for the millennial generation to change the system.
With digestive issues on the rise and gut health affecting everything from mental health to Parkinson’s – this message is not only timely but NECESSARY and we lead a team of nutritionists, dieticians, GP’s and scientists who work tirelessly to get GUTS on the agenda.
The Gut Stuff supports Nutritank as we believe nutrition should be available to everyone and in order to democratise it we must be able to train doctors to give the public the information they need and want and an efficacious and responsible way. We need to change attitudes towards gut health within the healthcare system and create a culture that places as much importance on preventative care as it does diagnostic care and Nutritank are a key piece of that puzzle.